Ever wondered what it’s like to be behind the scenes at a fashion shoot? Cameras, lights action? Is it all glamour, make-up and champagne? Read on for an exclusive look at how it all comes together on set so we can bring you the best high street brands and sportswear for less.
It’s all in the planning
The key to a successful photoshoot starts with the concept. Our creative team work together to pull ideas into a brief for the photographer and production team to work with.
The devil is in the detail
There were two parts to this shoot.
First the women’s high street fashion where we wanted to create an ‘easy breezy’ laid back summer feel with palm plants and palm leaf shadows to frame the shots.
Second, for the men’s sportswear we opted for clean lines and strong shadows for a tougher, more masculine look.
Team work make the dream work
What might surprise you is the size of the team who work together to bring the ideas to life, from photographers and models, to stylists, hair and make up and the production team, there could be up to 10 or more people on set at one time.
Setting the scene
The day starts early at a Manchester studio a big, bright space that allows the models plenty of movement and lets the clothing to do the talking. Once the camera is rolling the shots come thick and fast with swift outfit changes and plenty of coffee and snacks to keep up those energy levels. The day is always busy and fun with a great music soundtrack to create an upbeat atmosphere.
It’s a wrap
Once the camera stops rolling, it’s our job to select the shots. We can take up to 40 in a day so there’s a lot to whittle down. We’re looking to choose the shots that best showcases the products, the fit, the brand for you, our lovely customers.
The finished product
Without a wonderful team all this would not be possible, and we hope you enjoy wearing these looks as much as we loved bringing them to life for you.
These are just a couple of the new styles we’ve got coming to a store near you, over the coming weeks. Some have already landed!
Keep an eye out for all our new summer looks coming soon to a store near you. In the mean time take a look at this years Spring Fashion Trends set to sizzle this spring summer.
Some more tops reads:
How To Get That Summer Glow